TOTAL RETAIL SALES
Since 2009, Enid has had a growth of over $220 million in sales, which ranks it as the 7th largest retail market in Oklahoma. Despite the growth in sales volume, Enid remains an under-served market with significant gaps in the soft goods, electronic, furniture, and clothing markets.
RETAIL LEAKAGE (OPPORTUNITY)
Retail leakage indicates revenue leaving the market and an unmet demand in that retail category. Leakage is when consumers from an area are spending more for goods than the businesses in the area are providing. Categories with retail leakage suggest that the area can support additional retail stores in the category. The categories highlighted below show substantial leakage in the Enid market. The total leakage number shown includes categories not listed in the table below.